dgm is now APD
Affiliate Newsletter from dgm:
Effective from May 4th 2015, dgm have re-branded to APD www.apdgroup.com. You may have already seen the rebrand changes within the system: now known as APDPerformance. Our new brand is the result of five companies within our parent group joining forces to create a 360 degree digital touch point for all our customers.
APD will provide fully integrated products and services for our clients across creative, technology, strategy, customer acquisition, and customer retention.
What does it mean for you?
As a publisher partner, we look forward to building upon our strong working relationship with you in the affiliate space. Please note that with this rebrand, you are not required to make any changes in your APDPerformance account; it is business as usual with regard to the technology side of the partnership.
The newsletter also includes a section by Chairman, Roger Sharp.
Before building APD we asked stakeholders what they needed in a digital partner. They asked for a partner that can simplify the digital landscape, is accountable and transparent, and can see the whole picture rather than a siloed view of the world.
That’s why today we are launching APD – the firm that can provide a 360 degree digital view, and deliver complex solutions with simplicity, clarity and meaningful measurement.