Rakuten LinkShare Enters Australian Affiliate market.
Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan.
“Launching our services in Australia is a key part of our global strategy as we work to meet the global online marketing needs of our advertisers and publishers,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “A combination of local and global resources, expert service, proven technology, and a vast network of quality publishers will enable online retailers to grow their businesses among consumers throughout Australia.”
The company entered the Australian market to meet the requirements of local online retailers in Australia as well as global advertisers looking to expand their reach to Australian consumers. According to the National Australia Bank Online Retail Sales Index
, online retail spending is experiencing strong growth and reached $11.7 billion for the year ended June 2012.